About Us

Wize Rides is the leading distributor for bicycle tires, premium care products and accessories brands in Singapore.

We give consumers and brands a one-stop access to Singapore's largest retail network in the cycling industry.

Founded in 2013, we wanted to make a difference to our consumers by bringing them the finest brands from all over the world – across niche and mass markets. Some of our most trusted names include Vittoria Tires, Knog lights, Dr. O.K. Wack Chemie, and SKS Germany.

Today, we distribute these brands to over 80 retail stores across our sunny island!

Check out our brands here.